04.09.2026
Maik Seybold

When customers become ambassadors

Sometimes there are moments in everyday business that stick with us in a special way. We recently experienced one of those moments when a customer came by our store – not to buy anything, but to personally thank us for our service. 

She was absolutely over the moon and told us how thrilled she was with the entire process. Some of her furniture we had delivered ourselves, while she picked up others directly from us. For us, just normal parts of our daily business – but for her, clearly, a service that made all the difference. 

As a thank-you, she not only gave us a lovingly written card but also brought wine bottles for all the staff involved. A gesture that truly made us very happy. Because such personal words and attentions are by no means a given.

What was especially nice was their announcement to warmly recommend us to others. That is exactly the greatest compliment for us. Because you can do good advertising – but you can't buy real enthusiasm. 

For us, this encounter is a lovely reminder of why personal service, reliability, and friendly interaction with our customers are so important. When satisfied customers become enthusiastic customers who happily share what they’ve experienced, then we know we’ve done many things right. 

Thank you very much for this wonderful appreciation!