A drone was also used – among other things for outdoor shots and in the large high-bay warehouse. It is always amazing how many hours of footage are needed for one minute of film and what ultimately remains. Since filming for a corporate video is a demanding and multi-layered process that requires careful planning and close collaboration between the film team and the company, the film team had already gained an overview and developed initial ideas beforehand. Locations and products were selected and prepared, and even the weather forecast was consulted to ensure the right lighting conditions.
Employees and the film crew worked together in front of as well as behind the camera, employing special film techniques such as drone shots, time-lapses, and animations. And while the Tojo team was already back to their daily work, Iconic Sales began post-production to edit and compile the individual shots, add captions, etc. As a result, we now finally have a nice corporate film that can be seen on several social media platforms.