A new piece of furniture deserves a strong debut – and that’s exactly why we relied on our trusted photographer. For the upcoming launch of the new furniture, we once again had Lukas Breusch join us for an extended photoshoot at our furniture store.
The work started early in the morning with setting up the photo equipment and adjusting the lighting just right. Furniture was set up, styled for cutouts, and then taken down again. Then we moved locations, arranged rooms and living situations, placed accessories, and kept tweaking little details until every shot felt just right. It wasn’t just about making the new furniture look beautiful; the photos were meant to create atmosphere and show how the products perform in real home settings.
Lukas is already very familiar with our furniture store and products from many joint projects. This experience really pays off: With a confident eye for perspective, light, and details, numerous professional shots were captured throughout the day. Still, there was hardly any time to catch a breath between setting up, decorating, photographing, and rearranging.
After many hours of hard work, everything was in the can – and the shooting day was done. What remains is an extensive collection of images that gives the new furniture exactly what it needs for its market launch: an authentic, high-quality, and inviting presentation.